I’m 19, and I’ve watched more than 200 brands quietly give up on influencers

I’m 19, and I’ve had an odd seat for the last couple of years of the creator economy. My company runs a marketplace that connects consumer brands with creators, and it’s grown to more than 200 brands. From that seat, I keep watching the same thing happen: companies walk in expecting to pay for reach, […] This story continues at The Next Web

• Published date: 28-08-2026 08:12 PM